Like most people I know, a lot of my downtime is spent browsing on Instagram. I used to shuffle between Pinterest, Twitter and Facebook but these days, it’s less and less about the others. One of my favourite things to do is find new clothing brands and create my own curated shopping lists through the app. And it’s not about the big labels, either. I love to stumble on the smaller, indie lines that have dreamy small-budget campaigns that speaks to my inner escapist. Here are five of my go-to shopping sites right now.
This was the first direct-to-consumer brand that lured me in. The clothing and accessories are minimal and uniform like (right up my alley) and they’re all about transparency. My first order was in 2013 for two T-shirts and I still have them. You can check out their costs breakdown and even read about the factories where items are made.
ADD TO CART: Mens-inspired shoes, basic tees, dresses and denim (new); silk blouses.
I blame Dôen for my 70s beauty and fashion infatuation. One look at the visuals they create, which are really more of a lifestyle than fashion look, and you’ll see why. The clothes they design are inspired by California vintage finds and they’re just so feminine and pretty.
ADD TO CART: Boho dresses and feminine blouses.
Created by Morgane Sézalory, Sézane is a French clothing brand that got its start online. After collecting vintage finds and selling them by appointment, Morgane decided to start her own line and concentrate on design in 2013. On my travel to-do list is their unique lifestyle-focused (notice the trend?) shopping experience called L’Appartement, which you can find in both Paris and New York.
ADD TO CART: Trend pieces like embroidered blouses, denim and mini shoulder bags.
4. Christy Dawn
This namesake line of beautiful dresses is sort of like Dôen in that it’s nostalgic, feminine and free. Christy’s vintage-style pieces are designed by local artisans in Los Angeles. They also use deadstock fabric to minimize environmental footprints, which means styles are limited so you have to act fast. I recommend signing up for their newsletter for sneak peeks.
ADD TO CART: Any dress that suits your fancy. I love the Piper.
Sometimes you stumble on a brand that basically brings your dream pieces to life. For me, Merlette does this with their white, ruffly dresses and blouses. The clothing feels extra special and not something you’d see or where everyday. Designed and mostly produced in NYC, Marina Cortbawi (formerly of Oscar de la Renta and Carolina Herrera) designs with a chic travelling woman in mind.
ADD TO CART: Soliman Dress.
*Featured photo from christydawn.com